Booth Formats
10x10 Trade Show Booths
The standard 100-square-foot inline. One open aisle side, neighbors on three, and a single weekend to set, work, and strike. We build it to read fast and pack flat.
A 10x10 booth gives you roughly 100 square feet against a back wall, which is the default unit at the Chattanooga Convention Center and the expo floors at Camp Jordan Arena in East Ridge. We plan the backwall graphic, a header, one or two counters, and lighting so the message lands from down the row, then ship it in a way your team can roll in and set without a full crew.
What a 10x10 actually has to do on a Chattanooga floor
A 10x10 is the booth most exhibitors start with, and the constraint is space, not ambition. With one open aisle side and roughly 100 square feet, every choice competes for the same back wall: graphic, header, product shelf, lit logo, and the spot a visitor stands while a rep talks to them.
The Chattanooga Convention Center offers 100,000 square feet of column-free exhibit space, which means rows run long and a single inline can sit a good distance from the entrance. We design the backwall so it still reads from down the aisle, because in a 100,000-square-foot hall that sightline is the whole game.
Where 10x10 programs land in this market
Most 10x10 demand here ties to the walkable downtown core, where the convention center connects directly to the Chattanooga Marriott Downtown and sits blocks from The Read House and The Chattanoogan. That cluster runs association meetings and trade shows where rows of inline booths are the norm.
Regional consumer expos at Camp Jordan Arena in East Ridge are the other steady source. That building gives more than 24,000 square feet of column-free floor and routinely hosts gun shows, car shows, and public events where a clean 100-square-foot setup competes well against busier neighbors.
Built to ship, set, and reuse
We spec a 10x10 around a tool-light setup: a tension-fabric or modular back wall, a counter that doubles as shipping storage, and lighting that clamps rather than rewires. The goal is a booth two people can stand in an hour, not a build that needs a labor call you did not budget.
Graphics print on swappable panels so the same frame carries a new message to the next show. For exhibitors running a small Chattanooga and Northwest Georgia circuit, that reuse is usually the difference between a booth that pays for itself and one that gets rebuilt every season.
How we run a 10x10 build
We start from the show date, the hall, and the line items you own versus the ones the general contractor handles. From there it is a fixed scope: graphics, frame, lighting, freight, and a setup sheet your team can follow without us on site.
If the program grows, the same design language scales into a 10x20 inline or a larger island, so a first 10x10 is a starting point rather than a dead end.
What a 10x10 actually has to do on a Chattanooga floor details
How much usable space is in a 10x10 trade show booth?
Roughly 100 square feet, with one aisle-facing side and neighbors on the other three. After a back wall, counter, and product space, the working zone is tight, so we plan furniture and graphics together rather than treating them as separate decisions. At the Chattanooga Convention Center, the priority is a back wall that reads from down a long row.
Can a 10x10 booth be set up without hiring labor?
Usually, yes. We spec portable frames, clamp lighting, and counters that pack their own parts so a two-person team can set in about an hour. For union or venue-specific rules, we confirm the show manual first, since requirements differ across the convention center, arena expos, and hotel ballrooms in the Chattanooga area.
What gets bundled with a 10x10 program?
Most teams add graphics production, freight, and sometimes a lead-capture or lighting package. If the booth travels a regional circuit through Chattanooga and into Northwest Georgia, storage and refurbishment between shows is the other common add.
Chattanooga Trade Show Services
Need help with 100 SF Footprint?
A 10x10 booth gives you roughly 100 square feet against a back wall, which is the default unit at the Chattanooga Convention Center and the expo floors at Camp Jordan Arena in East Ridge. We plan the backwall graphic, a header, one or two counters, and lighting so the message lands from down the row, then ship it in a way your team can roll in and set without a full crew.